AdTaxi maximizes your campaign through detailed data analysis.
The purpose of optimization is to identify the right pieces of digital inventory to purchase in order to capture a particular audience. We constantly evaluate each piece of that inventory to maximize the ROI for our advertisers.
Regular and effective collection of campaign data, and reporting, is essential to effective optimization. The AdTaxi Operations team focuses on providing detailed analysis of campaign data to determine the efficacy of specific campaign elements. Our use of advanced reporting tools quickly provides a snapshot of campaign performance, as well as detailed metrics. We can then cull out the lowest performing sites and placements and reallocate those budget dollars to the higher performing placements and media channels. Effective management of optimization helps AdTaxi maximize reach for our advertisers, and move consumers along in the awareness, consideration and conversion cycle.
AdTaxi is focused on delivering efficiencies, scalability and increased ROI to brands, advertisers and agencies alike.